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【 活动】10/16专题演讲「社群媒体与公共卫生」- 傅景华副教授(提供简单午餐餐点25份,事先报名及12.10pm后先到者先取用)

  • 2015-09-21
  • Admin Admin    view count:1772

时间:104年10月16日(星期五)中午12:10-13:20
地点:公卫大楼601会议室
演讲人:傅景华副教授(香港大学新闻及传媒研究中心)
主办单位:健康行为与社区科学研究所「健康心理学」课程,健康促进研究中心
讲题:社群媒体与公共卫生
报名网址:
http://goo.gl/forms/yAIo4oY0MB
提供简单午餐餐点25份,事先报名及12.10pm后先到者先取用
 
摘要:使用「大数据」来进行社会与健康研究,是近年来倍受触目的新趋势。不少研究尝试采用社群媒体数据来预测疾病爆发,但都不是很成功。相反地,用社群媒体数据来研究健康传讯和疾病监控仍有很大发展空间。在这次演讲中,我会引用我的国际研究合作团队的研究结果,包括社群媒体用户对疾病爆发的反应(例如 MERS冠状病毒,H7N9和伊波拉病毒),对健康促进运动的回应(如全球洗手日),以及分析社群媒体中有关疾病的内容等。我也将概述有关运用社群媒体分析数据方法的潜力。最后,我将简介我们与美国疾病控制和预防中心(CDC)正在进行的项目。
 
傅景华博士是香港大学新闻及传媒研究中心副教授, 研究兴趣包括媒体与健康(自杀, 精神健康和传染病)及媒体与舆论及政治参与. 详情: https://sites.google.com/site/fukingwa/
 
Title: Social media data and public health research
 
There is an emerging trend in utilizing social media data for social and health research. Many previous studies have been done on predicting disease outbreak using Internet data but most are not very successful. But making social media as health communications and surveillance tools is relatively under-researched. In this talk, drawing on examples from my collaboration with a team of international researchers, I will address issues such as social media users’ reaction to outbreaks (e.g., MERS-CoV, H7N9 and Ebola), their reaction to health promotion campaigns (e.g., Global Handwashing Day), as well as the identification of themes in social media content about infectious diseases. I will also outline the potential of using computational methods in the social media analysis. Last, I will introduce our on-going project with the U.S. Centers for Disease Control and Prevention.
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