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An exploration of tampon use intentions among female college students based on the Theory of Planned Behavior: examining sexual orientation and gender characteristic as effect modifiers

  • 2015-10-05
  • Admin Admin    view count:1877

Conducted by Dr. Jiun-Hau Huang, Associate Professor in the Institute of Health Behaviors and Community Sciences in the College of Public Health, National Taiwan University, and his colleagues, a new study has been published in the August 2015 issue of the Taiwan Journal of Public Health. According to this study, female college students’ intentions to use tampons were mostly influenced by positive attitudes and supportive subjective norms, moderated by their sexual orientation and gender characteristic (butch/femme identity). This work was featured in August 2015 by several media outlets, including Central News AgencyUDNNOW NewsLiberty Times NetChina Times, etc.


Key Words: 
Theory of Planned Behavior, tampon use intentions, female college students, sexual orientation, gender characteristic (butch/femme)